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11/27/2009

Blogs Use Keywords to Promote Your Business

One of the main powers of blogs to promote your business is the use of keywords (or key phrases) that attract Web searchers receptive to your brand, products or services.

Keywords function in two main ways:

  • As content. In the title, tags and main body of a blog post, keywords function as signals to search engines of the topic of the article in which they appear allowing searchers to locate content which interests them
  • As anchor text. Within the hypertext links to other Websites, keywords indicate to search engines and readers the content that is being linked to and help ranking for those sites under similar keywords and phrases

For more on the power of keywords and how they can help market your business, read "How to Use Keywords to Build Web Site Traffic" at eHow.com.

Posted at 01:38 AM |

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