Blogs can be the key and the first step to success for any small business interested in social media .
In fact, blogs fullfill all of the requirements discussed by the experts interviewed in the video on this page by Network Solutions.
With all the talk of Twitter and Facebook buzzing across the Internet, it can be easy to lose sight of how valuable blogs remain as a social media tool.
Heck, many of the people interviewed in the clip are bloggers themselves.
After all, blogs themselves:
- Are viral
- Can help build a community around an idea or product
- Can establish you as an expert in your niche market
Blogger and technology advocate Robert Scoble has written a great post on why blogs really are the ultimate proto-social media tool.
For more, read Scoble's difinitive explanation "What is social media?" on Scobleizer.