Small Business Blogging and Social Media

Despite all the buzz out there about Facebook and Twitter these days, small business blogging remains one of the most powerful forms of social media when it comes to marketing your products and services.

Social Media ROI
Originally uploaded by Intersection Consulting

Here are some of the best reasons:

• Identity. Blogs are the social media platform still most identified with a company and can be given a unique domain name and more customized look and features than many other social media platforms thus making them ideal for branding.
• Integration. A blog is easy to integrate with any social media platform from Facebook to LinkedIn to Twitter where links to regular posts can be posted and where those who follow a blog can congregate.
• Feedback. The comment section of a blog remains one of the key elements in the evolution of the social Web but at the same time seems to keep comments more focused (based on the post being commented upon) than the chattier, higher noise ratio of social platforms like Facebook and Twitter.
• Feed. In some ways the blog feed has become the currency of the information driven Web and when syndicated on other sites makes it posible for a blog's influence to go far beyond its main readers.

For more on what blogging can do for your business, read "Using Blogs for Social Media Optimization" from Tom Pick at SocialMediaToday.com.