Building Your B2B Business with Blogs

Building your B2B business requires creating online credibility and visibility as suggested in the graph below and blogs can be a critical part of this process.

B2B-Credibility-Through-Content-Optimization
Originally uploaded by jean-louis zimmermann

Hire a professional blogging service to create a blog or series of blogs that tell your company's story and target key thought leaders in your industry.

Other kinds of social media can be important in this process as well:

• Twitter
• Facebook
• LinkedIn
• Perhaps even MySpace

But blogs may be most important because they have the depth to carry your message and can create key content which can be promoted by the other social media.

For more on how blogs and other social media can be key in building your B2B business read Sarah Chong's post on "what have B2B Companies Got To Do with Social Media?" at Penn Olson.