Does the 5-10 percent rule (or 30 percent depending who you ask) applied to Twitter and other social media apply to blogs too?
Some social marketers and bloggers complain about the signal to noise ratio on sites like Facebook and Twitter.
But no one wants to read a social media feed that links repeatedly to a single site, and most people block this kind of account in social media as overly self promotional.
A second separate issue is the question of whether social media communities like Facebook and Twitter obey the same rules as blogging when it comes to the need to develop a niche in order to build a community.
Still, most bloggers understand the dangers of being overly promotional in the blogosphere and this, at least, is no different when moving to other kinds of more community-based social media.
Whether you are creating a blog for your own business or partnering with a professional blogger who will work with you to create a branding identity for your business online, it's best to ask and answer these questions when deciding on a direction.
For more on the similarities between building a community in the blogosphere and building a following in the evolving universe of social media communities read "22 Terrific Tips On How To Get More Twitter Followers" from Virtuosi Media.

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