Contrary to the claims of some fast food blog posts out there, here are five ways custom blogs WILL help your small business.
Recently we've come across some clearly junk posts, and won't even be linking to them from here because they don't deserve the attention, that claim unnamed "experts" believe blogging is a waste of effort for most small businesses.
To set the record straight here are at least five ways out of many that blogs are the right choice for your business regardless of the size:
- Blogs flip the sales funnel. Seth Godin explains the modern technique of finding those interested in your product and giving them the tools to promote you.
- Blogs use keywords. Whether as anchor text or in the body, tags and title of its posts, blogs can attract those organically searching for your product or service and help Websites rank high for those keywords.
- Blogs help businesses make meaning. Blogs can help you do more than make money. They can help you tell your story.
- Blogs help establish brand. Your company blog can set the tone for your company whether you're a giant global corporation or a mom and pop down the street.
- Blogs establish expertise. If your blog establishes what you know about a topic, who else would customers choose to deal with?
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