Promote Your Etsy Shop with Blogs

You can use blogs to promote your Etsy shop for a craft-based small business.

Etsy!
Originally uploaded by jared

A recent article in the New York Times reports craft hobbyists are using Etsy to trade day jobs for home business that at times may bring in six figures.

But one of the biggest parts of becoming a success, it seems, is being able to market your products in a way that sets them apart.

Here's how blogs can help:

• Building Brand. No, it's not just about sending traffic to your shop or individual sales items. It's also about telling the story of your products and of the skilled craftsperson behind them
• Promoting Your Stuff. Blogs can increase visibility for your items linking to your Etsy shop and even featuring photos of your stuff that people can click through to buy
• Finding Retailers. Let's face it. One of the great things about marketing online is that, if you can create enough of a demand, you won't need to market it only online anymore

Of course, Etsy has a blog, but ultimately that's to promote their brand, not necessarily yours. Get a blog and get your designs noticed.