You can publish a novel using blogs and bring it to a wider audience.
Blog format lends itself well to novels and, in fact, the genre of blog novels is already established.
Individual blog posts can function as chapters or chapter sections and can be published at regular intervals to keep readers coming back for more...and, of course, can help build a fan base for a novel as it is being created.
But it may also be helpful to create a second blog to market your blog novel using keywords based on author name, genre and other general ideas like "suspense", "comedy", "romance", "Western" that might not be located in the body of the text but will help both search engines and readers determine whether the blog will be of interest to them.
For more on how blogs can be used to promote a novel, Lisa Binion asks, Is it worth publishing your fiction on your blog?
Share your thoughts. Have you had success with a blog novel?
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