Hiring a blogger makes sense for both the owner of a company or Website and for professional bloggers, says Wayne Hurlbert at WebProNews.
And Hurlbert believes this is a trend that will likely be carried at least into the forseeable future, he writes:
Writing blog posts for other blogs is truly a win-win situation for everyone involved...The professional blogger gets paid to post, and the blog owner has postings magically appear at predetermined intervals. This is especially true for the growing number of company business blogs that appear almost daily.
In the video above, professional blogger Chris Schaeffer explains the professional blogger's potential role in business marketing including social media like Twitter and how the job description is beginning to include reputation management.
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