If you're running a business today you need a social media presence that probably includes blogging and at least some other type of presence on the big social networking sites like Facebook and YouTube.
Though obviously promoting their own services, SysComm International presents some pretty convincing figures based on UK users that are probably not that different than those in the US and elsewhere.
Citing Experian Hitwise UK, the Website suggests social networking sites like Facebook and YouTube are catching up with search engines in popularity with users.
This increased popularity also implies an increased use of social networking over organic search to locate things of interest online but interestingly the Website also notes:
Research also indicates that most of these networks are sending the traffic to other content driven Websites.
Hiring a blogger to blog for your business or having one of your employees do it can be an effective way of getting the best of both worlds leveraging both social networking sites and search engines.
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