What is the real reason for business blogging?
Pioneering blogger Darren Barefoot is a great inspiration to us around here and in this video he gives a great explanation to GetConnected host Mike Agerbo of exactly why you need to blog for your business.
Darren's explanation mentions how blogs offer a "bigger bucket" of content for Google and other search engines.
Of course, blogs can also be used to establish expertise, recruit for your company and answer questions about your product or service, Darren adds.
There are, of course, plenty of other reasons for blogging including the reinforcement of your brand and the building of trust and community around your company.
Please watch the entire video for more on how a blog can help your business grow in ways you may not even be able to imagine today and also check out Darren's post on The Because Effect. It may change the way you think of blogs all together.
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