Does anyone in your small to medium sized business have time for blogging?
Business guru's may tell you it's necessary to take the time out to create a blog for your own company.
After all, Valeria Maltoni argues, "you embody the company and not a third party", so write your own blog.
But Melbourne, Australia-based business coach Daniel Watson, who has walked the walk, disagrees...strenuously.
Over a six month period, Watson untertook the excercise of maintaining his own business blog before recommending that his clients do the same to promote their businesses.
His conclusion:
Following my own personal experience, my recommendation to any business owner thinking of doing it themselves, would be to outsource the majority of the heavy lifting that is involved, and just play the key roles of idea generator and final editor.
While Maltoni fears hiring a blogger "will awake the ghostwriting fairies", Watson warns that "Blogging is Tough Going for Business Owners."
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