It's that Holiday season and for those who already began celebrating Hanukah Sunday, I thought we might begin a series of eight special holiday posts running right through Christmas as well.
These bootstrapper profiles come from a previous blog I edited called BootStrapMe.com for the Creative Weblogging network.
To begin, let’s revisit the story of Santa Barabara entrepreneur Cara O'Callaghan, who made her name with a series of maternity T-shirts for expectant moms.
Learn from the links below how Cara:
- Launched her exciting new venture with a small investment and plenty of creativity.
- Used the resources of a local entrepreneurship program for women in her area for help on her venture.
- Navigated the difficult financing waters with the tenacity of a bootstrapper.
- Paid for rising costs with revenue from her company instead of taking out loans or seeking other financing
- Used creative marketing strategies like sending her designs free to celebrities and reaping the benefit of the low cost advertising this provided.
- Launched a new and unique line of infant ware built on a similar concept.
Watch for another Holiday post on bootstrapper profiles, coming soon.
Comments