GEISHA READING A NEWSPAPER -- or, Real Geisha are Not Air-Heads, originally uploaded by Okinawa Soba.
So why a blog about improving newspapers, and why now?
After all aren’t newspapers on their way out, replaced by online media just like this for a new generation of readers? Well, not in my opinion.
If you have any doubts about the viability of the industry, just take a look at this.
About a year ago, I became the managing editor of a small group of weekly newspapers and I’m convinced the medium isn’t ready to go the way of the dodo just yet.
The purpose of this site, then, is to discuss, for the benefit of newspaper professionals across the country and around the world, what can be done to invigorate the industry in a time of Internet competition and shrinking markets.
We hope to look at:
- How newspapers can be the most compelling product possible in this increasingly competitive media environment
- How newspaper professionals can use the best in new technologies to optimize the gathering of news, the selling of advertising, the organization of resources and the delivering of content.
- How we can embrace instead of competing with the new media and its ability to build audience, revenue and community for our traditional product.
- How journalists and other print professionals can use ever shrinking resources to reverse the trend of shrinking readership and a shrinking market.
- How print media professionals can reverse the trend of a dying forum for sharing of journalism and community information by taking a fresh look at both the revenue and content possibilities of newspapers in the 21st century and innovating for a new era and new audience in the digital age.
Hope to see some contribution to this blog in the form of comments and some online community resources soon to be set up. To help support our efforts, consider making a contribution through our “contribute to this blog” setting at the top of the page.
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